Nintendo Switch 2 Production Plans: 25 Million Units Targeted by March 2026, Surpassing Early Sales Milestones

Nintendo's Ambitious Switch 2 Production Targets: Eyeing 25 Million Units by March 2026 In a bold move that underscores its confidence in the next-generation Nintendo Switch 2, Nintendo is reportedly instructing its manufacturing partners to ramp up production, aiming to deliver 25 million units of the console by the end of March 2026.

This production surge is intended to meet heightened demand following the initial launch period, positioning the Switch 2 for a potentially record-breaking first year on sale. According to a recent report from Bloomberg, sources close to Nintendo of Japan have indicated that the company is working closely with suppliers to scale up manufacturing in anticipation of a busy holiday season.

Despite lowering earlier sales projections for the new hardware, Nintendo now appears optimistic about the Switch 2’s commercial prospects.

The push comes after industry analysts observed that the Nintendo Switch 2 has been exceeding sales expectations, with projections estimating more than 17.6 million units to be sold in 2025 alone — easily outpacing the company’s prior, more conservative forecasts.

If current market momentum continues, total unit sales could reach or exceed 20 million by March 2026. The positive sales trajectory for the Nintendo Switch 2 has also been reflected in the company’s market performance.

Nintendo’s stock saw a lift of 2.6% in the wake of the recent release of Pokémon Legends: Z-A, which debuted just a day prior to the report.

Over the past year, Nintendo’s overall stock value has surged by 50%, a testament to investor confidence rooted in the successful launch and adoption rate of the Switch 2.

The company’s performance has not been without fluctuations; however, the overall trend points toward one of the strongest fiscal years in Nintendo’s history. In the United States, sales of the Nintendo Switch 2 are tracking 77% ahead of the original Switch’s launch sales back in 2017, a remarkable feat especially given the new console’s price point of $450 amid a challenging global economic climate.

These figures highlight the sustained demand and enduring appeal of Nintendo’s hardware in the modern gaming market. Further cementing its early impact, the Nintendo Switch 2 was recently named one of 2025’s ‘best inventions’ by Time Magazine.

The expanding software lineup is also set to drive hardware momentum, as high-profile titles like Assassin’s Creed Shadows are reportedly scheduled for Switch 2 in Winter 2025.

Industry watchers also note that Switch 2’s early performance surpasses launch-period sales of both the Nintendo Switch and Sony’s PlayStation 4, indicating a strong competitive edge. Nintendo’s strategic manufacturing ramp-up and market performance point toward another hallmark year for the Kyoto-based games giant as it seeks to redefine industry standards in both hardware and software innovation.

As new releases and robust eShop offerings continue to attract players, all signs indicate that the Nintendo Switch 2 is poised not only to meet, but potentially exceed, the record established by its predecessor.

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