Nintendo is set to delight a new, younger generation of fans with the U.S.
debut of its 'My Mario' product line, officially launching on February 19.
Centered around the Hello, Mario! app and a curated selection of toys, amiibo, and apparel, this initiative aims to introduce children and their parents to the imaginative world of Super Mario through interactive and educational play. Initially revealed in August, the 'My Mario' collection was first introduced in Japan, featuring an array of products geared towards babies and toddlers.
With Nintendo's announcement, the line is now confirmed for a broader U.S.
release, bringing the charm of Mario to Nintendo's official stores in New York and San Francisco, as well as select retailers nationwide this spring. According to Nintendo, the 'My Mario' collection is "designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side." The cornerstone of the launch is the Hello, Mario! app, available as a free download on both the Nintendo Switch and smart devices via the Apple App Store and Google Play.
Releasing February 19, the app offers an intuitive platform where children, parents, and caregivers can creatively interact with beloved Mario characters. Key highlights from the 'My Mario' collection include: - Two unique wooden block sets; the Mario Wood Block Set (3 pieces) and the Mario & Friends Wood Block Set (30 pieces), each depicting iconic elements from the Super Mario franchise. - Apparel designed specifically for infants and toddlers, including onesies, sleepers, and playful outfits. - The 'It’s Me, Mario!' stop-motion animation series, which is now available to view on the My Mario website and the official Play Nintendo YouTube channel. - An interactive board book titled Hello, Mario!, created by Nintendo in partnership with Penguin Random House. - A range of soft toys, featuring plush Mario figures and fun rattles for younger children. - The Tomy Toomies My Mario assortment, which introduces a playful line of bath toys and water squirters inspired by familiar Mario characters. While the rollout will be staggered, with product availability varying by item, Nintendo promises a continual expansion of the line throughout the year.
The Japanese launch was also accompanied by Hello, Yoshi! products, and fans can expect further updates as Nintendo expands its initiatives for younger audiences. All eyes will be on Nintendo's official retail outlets and eShop as families anticipate the arrival of My Mario goods.
As Nintendo continues to innovate in the family-friendly gaming space, the Hello, Mario! app and related products mark an important step in broadening the brand's reach among the youngest players and fans alike.
debut of its 'My Mario' product line, officially launching on February 19.
Centered around the Hello, Mario! app and a curated selection of toys, amiibo, and apparel, this initiative aims to introduce children and their parents to the imaginative world of Super Mario through interactive and educational play. Initially revealed in August, the 'My Mario' collection was first introduced in Japan, featuring an array of products geared towards babies and toddlers.
With Nintendo's announcement, the line is now confirmed for a broader U.S.
release, bringing the charm of Mario to Nintendo's official stores in New York and San Francisco, as well as select retailers nationwide this spring. According to Nintendo, the 'My Mario' collection is "designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side." The cornerstone of the launch is the Hello, Mario! app, available as a free download on both the Nintendo Switch and smart devices via the Apple App Store and Google Play.
Releasing February 19, the app offers an intuitive platform where children, parents, and caregivers can creatively interact with beloved Mario characters. Key highlights from the 'My Mario' collection include: - Two unique wooden block sets; the Mario Wood Block Set (3 pieces) and the Mario & Friends Wood Block Set (30 pieces), each depicting iconic elements from the Super Mario franchise. - Apparel designed specifically for infants and toddlers, including onesies, sleepers, and playful outfits. - The 'It’s Me, Mario!' stop-motion animation series, which is now available to view on the My Mario website and the official Play Nintendo YouTube channel. - An interactive board book titled Hello, Mario!, created by Nintendo in partnership with Penguin Random House. - A range of soft toys, featuring plush Mario figures and fun rattles for younger children. - The Tomy Toomies My Mario assortment, which introduces a playful line of bath toys and water squirters inspired by familiar Mario characters. While the rollout will be staggered, with product availability varying by item, Nintendo promises a continual expansion of the line throughout the year.
The Japanese launch was also accompanied by Hello, Yoshi! products, and fans can expect further updates as Nintendo expands its initiatives for younger audiences. All eyes will be on Nintendo's official retail outlets and eShop as families anticipate the arrival of My Mario goods.
As Nintendo continues to innovate in the family-friendly gaming space, the Hello, Mario! app and related products mark an important step in broadening the brand's reach among the youngest players and fans alike.
