Nintendo Confirms Mario Kart World Artwork is Not AI-Generated

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Published on: May 09, 2025

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Nintendo Dispels Rumors Around AI-Generated Art in Mario Kart World Amid ongoing scrutiny from the gaming community, Nintendo has officially responded to claims suggesting the presence of AI-generated textures in their upcoming title, Mario Kart World.

In a statement provided to Eurogamer, the renowned Japanese developer and publisher clarified that no AI-generated images or artwork are featured in the game, reaffirming their continued commitment to hand-crafted design and quality. Background: The Origins of the Conversation Mario Kart World recently debuted more gameplay footage during a Treehouse Live presentation, sparking discussion about some of the backgrounds and billboard textures on display.

Attentive viewers noted several visual elements, such as a billboard with the phrase "We Build Your Town" and another depicting a station wagon with unconventional proportions.

These details prompted speculation that artificial intelligence may have been involved in asset creation—a topic of particular sensitivity within the gaming industry as AI-assisted tools become more widespread. Nintendo’s Official Position Responding to Eurogamer’s inquiry, a Nintendo spokesperson reiterated that Mario Kart World does not contain any content generated by AI.

This aligns with recent remarks from Nintendo of America president Doug Bowser, who emphasized the company's dedication to creativity and human-driven game development.

According to Nintendo, the game’s artwork—including its quirky billboards—reflects the developer’s established approach to stylized, imaginative visuals and not the result of automated processes. Analyzing the Design Choice Historically, Nintendo’s first-party titles have stood apart for their unique visual identity, often eschewing realism in favor of exaggerated, whimsical worlds.

From the vibrant landscapes of Super Mario Odyssey to the distinct tracks found throughout the Mario Kart franchise, this signature style is a deliberate creative choice.

The seemingly "imperfect" billboard designs observed in Mario Kart World can be traced to this tradition rather than any reliance on AI-generated art.

Commenters and fans have pointed out that these billboard cars match those found driving in-game, underscoring the developer’s consistency in art direction. Continued Commitment to Quality As Mario Kart World prepares for its highly anticipated release on Nintendo Switch, Nintendo's assurance helps maintain the trust of its dedicated player base.

The company’s proactive stance on the issue not only reaffirms their respect for artistic integrity but also addresses broader concerns regarding the increasing prevalence of AI-created content in gaming. Looking Forward While speculation may persist until Mario Kart World is available for public review via the Nintendo eShop, the message from Nintendo remains clear: all artwork within the game is the handiwork of talented developers, not artificial intelligence.

Fans can look forward to experiencing Mario Kart World’s signature inventive visuals and gameplay as the franchise continues to evolve on current and future hardware.

Mario Kart Mario Kart World Nintendo Mario AI Kart

Nintendo has stated that no AI-generated artwork was used to develop Mario Kart World