Nintendo has recently unveiled the My Mario range, a new line of official merchandise designed to celebrate the iconic Super Mario brand.
Announced through official channels and highlighted by leading gaming news outlets, the My Mario series features a wide assortment of apparel and collectibles, aiming to appeal to both longtime fans and newcomers of the Nintendo Switch and Mario franchises.
However, shortly after the announcement, sharp-eyed fans and members of the gaming community raised questions about the authenticity of the promotional images accompanying the My Mario campaign. Discussion ignited when several observers noticed unusual details in some of the photos modeled for the new merchandise.
In particular, one image showed a model’s thumb appearing at an unnatural angle, while another drew attention for the peculiar length and placement of a model’s fingers holding a toddler.
These visual anomalies sparked speculation online, with some critics questioning whether artificial intelligence (AI) tools had been used in the image creation process—a contentious topic in contemporary digital marketing and game development. In response to the growing discourse, Nintendo Life, a respected voice in the Nintendo news community, reached out directly to Nintendo for clarification.
The company provided a definitive statement, relayed in clear journalistic terms, emphasizing that no AI technology was employed in producing the My Mario promotional materials.
According to Nintendo, “AI has not been used in any of the My Mario promotional images.” This statement was further corroborated by one of the models featured in the campaign, who supported Nintendo’s confirmation and offered assurance to speculating fans. The My Mario merchandise announcement stands as another example of Nintendo’s commitment to quality and brand integrity, not only in game development and hardware such as the Nintendo Switch and through Nintendo Direct presentations, but also in its broader consumer products.
The company, celebrating continuous success with the Switch platform and prominent franchises like Super Mario, remains vigilant about maintaining transparency regarding its marketing and production processes. As the My Mario range becomes available through official channels, including the Nintendo eShop and retail partners, Nintendo’s affirmation that their promotional content is free from AI-generated imagery reinforces the brand’s emphasis on authenticity.
This response aims to address and allay concerns within the fan community, ensuring confidence in upcoming merchandise and ongoing company transparency.
Announced through official channels and highlighted by leading gaming news outlets, the My Mario series features a wide assortment of apparel and collectibles, aiming to appeal to both longtime fans and newcomers of the Nintendo Switch and Mario franchises.
However, shortly after the announcement, sharp-eyed fans and members of the gaming community raised questions about the authenticity of the promotional images accompanying the My Mario campaign. Discussion ignited when several observers noticed unusual details in some of the photos modeled for the new merchandise.
In particular, one image showed a model’s thumb appearing at an unnatural angle, while another drew attention for the peculiar length and placement of a model’s fingers holding a toddler.
These visual anomalies sparked speculation online, with some critics questioning whether artificial intelligence (AI) tools had been used in the image creation process—a contentious topic in contemporary digital marketing and game development. In response to the growing discourse, Nintendo Life, a respected voice in the Nintendo news community, reached out directly to Nintendo for clarification.
The company provided a definitive statement, relayed in clear journalistic terms, emphasizing that no AI technology was employed in producing the My Mario promotional materials.
According to Nintendo, “AI has not been used in any of the My Mario promotional images.” This statement was further corroborated by one of the models featured in the campaign, who supported Nintendo’s confirmation and offered assurance to speculating fans. The My Mario merchandise announcement stands as another example of Nintendo’s commitment to quality and brand integrity, not only in game development and hardware such as the Nintendo Switch and through Nintendo Direct presentations, but also in its broader consumer products.
The company, celebrating continuous success with the Switch platform and prominent franchises like Super Mario, remains vigilant about maintaining transparency regarding its marketing and production processes. As the My Mario range becomes available through official channels, including the Nintendo eShop and retail partners, Nintendo’s affirmation that their promotional content is free from AI-generated imagery reinforces the brand’s emphasis on authenticity.
This response aims to address and allay concerns within the fan community, ensuring confidence in upcoming merchandise and ongoing company transparency.
