Nintendo Files 10 New Class 43 Trademarks in Japan, Covering Food, Drink, and Hospitality

Nintendo Files 10 New Class 43 Trademarks in Japan, Covering Food, Drink, and Hospitality Nintendo, the internationally renowned developer behind the Nintendo Switch and household franchises like Animal Crossing and Super Smash Bros., recently filed ten new trademarks in Japan.

Unlike more common intellectual property filings that herald new software or hardware announcements, these trademarks—filed on October 11th—fall under Class 43.

This class pertains to food services, beverages, and, notably, hotel and temporary accommodation services. According to official records from the Japan Patent Office, the new trademarks reference several major Nintendo titles.

While no specific products or services have been confirmed, the filings include brand names related to beloved franchises such as Animal Crossing, Super Smash Bros., Pikmin, and Splatoon.

Stakeholders in both the business and gaming communities are watching these developments closely given their potential to expand Nintendo's presence beyond consoles, the Nintendo eShop, and traditional gaming experiences. A representative familiar with the filings stated that trademarks of this nature are often precautionary.

Nintendo, like many in the gaming industry, routinely files trademarks that may never result in a commercial product.

Yet, each filing lays the foundation for potential projects involving themed food, beverage, or hospitality services.

With the broad spectrum of IP listed, fans and industry observers are speculating about the possibility of future initiatives—a Super Smash Bros.-inspired hotel experience, Pikmin-themed foods, or Animal Crossing cafes could be among the possibilities. It is not unprecedented for Nintendo to extend its reach into culinary and entertainment experiences.

In the past, Nintendo collaborated with Baskin Robbins to introduce limited-time, franchise-themed ice cream flavors to celebrate its colorful games.

More prominently, the launch of Super Nintendo World at Universal Parks, which includes themed eateries like Toadstool Café, showcases Nintendo’s commitment to bridging the gap between digital entertainment and real-world engagement. Currently, these new Class 43 trademarks are only filed in Japan.

However, Nintendo's track record suggests that successful concepts may eventually expand overseas.

The implementation of Super Nintendo World in the United States, for example, illustrates Nintendo's willingness to export successful Japanese ventures to Western markets.

As the company continues to explore creative avenues for its iconic intellectual properties, fans in cities like Los Angeles and New York may one day see Nintendo-themed restaurants or hotels closer to home. For now, the newly filed trademarks do not guarantee immediate announcements or developments, but they underscore Nintendo’s ongoing strategy to diversify its offerings and capitalize further on its powerful portfolio of characters and worlds.

As the gaming industry grows beyond traditional entertainment boundaries, all eyes remain on Nintendo for the next innovative move.

Splatoon Animal Crossing Nintendo Japan Smash Bros Pikmin Super Smash Bros. Toadstool Café Super Nintendo World Universal Parks Baskin Robbins