Nintendo and Kellogg’s Launch Super Mario Cereal with Exclusive Amiibo Functionality for Switch

Nintendo and Kellogg’s have officially teamed up to create the Super Mario Cereal, a limited-edition product that seamlessly combines the worlds of breakfast food and interactive gaming.

After a week of widespread speculation, Nintendo has confirmed the launch, detailing both its unique gameplay integration and release information.

This collaboration underscores Nintendo’s ongoing efforts to expand its brand presence in creative ways and deepen player engagement with the Nintendo Switch platform. Available on store shelves beginning December 11, 2017, Super Mario Cereal marks a notable convergence of food and technology.

The product is distinguished by its mixed berry flavor and iconic power-up marshmallows, designed to evoke the nostalgic elements of the Super Mario universe.

Beyond its culinary appeal, the cereal box itself functions as an amiibo, a first for both Nintendo and Kellogg’s.

Consumers can tap the specially marked cereal box to the Nintendo Switch console, utilizing the same NFC technology found in regular amiibo products.

When used with Super Mario Odyssey, players will unlock in-game rewards such as gold coins or a heart, providing an exclusive layer of interactivity.

This integration leverages the widespread adoption of the amiibo system and adds significant value to collectors and fans looking to enhance their gameplay experience on the Nintendo Switch. According to Nintendo, the Super Mario Cereal will be available for a limited time only, making it a sought-after item for both gamers and memorabilia enthusiasts.

Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives, stated that the partnership with Kellogg’s represents an exciting opportunity to introduce the Nintendo brand in unique and imaginative ways.

Prata emphasized the company’s commitment to finding new means of bringing joy to customers and highlighted the cereal’s role as a fun way to start the day. The introduction of Super Mario Cereal with embedded amiibo features further demonstrates Nintendo’s innovative approach to product collaborations and audience outreach.

With the crossover appeal of breakfast nostalgia, in-game incentives, and collectible value, the partnership between Nintendo and Kellogg’s is poised to make a significant impact among fans of the Super Mario franchise and Nintendo Switch community alike.

For those interested, consumers are encouraged to visit local retailers soon, as the limited-edition cereal box is not expected to remain on shelves for long.

Nintendo Switch Super Mario Odyssey Nintendo Mario amiibo Switch Super Mario Amiibo Super Mario Cereal