Nintendo Switch 2 Commercial Stars Paul Rudd, Reuniting Iconic Actor with Nintendo Legacy

Nintendo has officially launched a new marketing campaign for its highly anticipated hardware, the Nintendo Switch 2, with the release of a 90-second commercial starring renowned actor Paul Rudd.

This commercial not only introduces the next evolution of Nintendo's hybrid console but also marks a major reunion between Nintendo and Rudd—a connection dating back over thirty years. Paul Rudd, now a household name in film, first appeared in a Nintendo commercial in 1991, promoting the Super Nintendo Entertainment System (SNES) during its original North American launch.

By inviting Rudd back for the Nintendo Switch 2 campaign, Nintendo taps into a sense of nostalgia while bridging generations of gaming fans.

Nintendo's decision to showcase Rudd both in the new campaign and by re-releasing his original 1991 SNES commercial highlights this full-circle moment for the iconic brand and the actor. In the new Nintendo Switch 2 commercial, Rudd walks viewers through the innovative features of the console, including the updated GameChat functionality designed to enhance social interactions among players.

The spot also gives prominence to Mario Kart World, a flagship title expected to spark excitement for long-time and new Nintendo fans alike.

Through this dual focus, Nintendo underscores not just the technical improvements of the Switch 2, but also its robust software lineup and commitment to a connected multiplayer experience. Commenting on the collaboration, Nintendo representatives emphasized the appeal of bringing Paul Rudd back into the fold: the actor’s enduring connection to the Nintendo brand adds authenticity and nostalgic value for older fans, while his mainstream popularity helps introduce Nintendo Switch 2 to a wider audience. The Nintendo Switch 2 is set for a worldwide release on June 5, 2025.

The launch of the latest commercial follows closely on the heels of new Japanese Nintendo Switch 2 ads, which debuted just yesterday to positive reception online.

This coordinated global marketing push demonstrates Nintendo’s strategic focus on maintaining momentum ahead of the highly anticipated June launch. With the introduction of the Nintendo Switch 2, Nintendo builds on the multi-year success of the original Nintendo Switch—which debuted in 2017 and went on to sell over 130 million units worldwide.

The Switch 2 will continue Nintendo's tradition of innovating in the hybrid console space, integrating upgrades to both hardware and software for a new generation of players.

As anticipation mounts, Nintendo’s decision to connect current marketing with its storied past—notably by spotlighting both Paul Rudd and its landmark titles—sets the stage for a successful global rollout. For more details and to watch the Nintendo Switch 2 commercial featuring Paul Rudd, visit Nintendo’s official channels or stay tuned for further updates through upcoming Nintendo Direct presentations.

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