Nintendo has announced a global revision to the manufacturer's suggested retail prices (MSRP) for the Nintendo Switch 2 and certain Nintendo Switch systems.
The revisions, disclosed alongside the company’s latest financial report, affect multiple regions with Japan’s changes taking effect in late May 2026 and wider regional adjustments scheduled for September 1, 2026.
The update also includes price changes for Nintendo Switch Online subscription tiers in Japan.
Background and rationale
Nintendo said the decision follows an assessment of changing market conditions and a reassessment of the company’s global business outlook.
In journalistic terms, Nintendo explained it is adjusting MSRPs to reflect shifts in market conditions and the medium- to long-term business environment.
Revised hardware MSRPs (selected highlights)
- Japan (effective May 25, 2026): The Nintendo Switch 2 Japanese-language system will increase from ¥49,980 to ¥59,980.
The Nintendo Switch (OLED model) will rise from ¥37,980 to ¥47,980; the standard Nintendo Switch from ¥32,978 to ¥43,980; and the Nintendo Switch Lite from ¥21,978 to ¥29,980.
Nintendo noted the Nintendo Switch 2 Multi-Language System sold via the My Nintendo Store will remain at its current price in Japan.
- United States (effective September 1, 2026): The Nintendo Switch 2 MSRP will increase from $449.99 to $499.99 (prices shown do not include tax).
- Canada (effective September 1, 2026): The Nintendo Switch 2 MSRP will increase from $629.99 to $679.99 (prices shown do not include tax).
- Europe (effective September 1, 2026 on the My Nintendo Store): The Nintendo Switch 2 MSRP will increase from €469.99 to €499.99 (prices shown include tax).
Nintendo Switch Online price changes in Japan
Nintendo also revised Japan pricing for Nintendo Switch Online memberships.
Individual membership monthly and multi-month tiers will rise (for example, the 12-month individual tier from ¥2,400 to ¥3,000), and family and Expansion Pack tiers were updated as well (the 12-month Individual + Expansion Pack moves from ¥4,900 to ¥5,900).
Full tier-by-tier figures were provided in Nintendo’s announcement.
What this means
The announcement sets explicit regional effective dates and specific new MSRPs.
For consumers and industry observers, the clearest immediate impacts are the $50 U.S. increase to the Switch 2 MSRP and larger percentage increases in Japan across current Switch models.
Nintendo’s full release contains the complete pricing tables and the company’s broader financial commentary.
The revisions, disclosed alongside the company’s latest financial report, affect multiple regions with Japan’s changes taking effect in late May 2026 and wider regional adjustments scheduled for September 1, 2026.
The update also includes price changes for Nintendo Switch Online subscription tiers in Japan.
Background and rationale
Nintendo said the decision follows an assessment of changing market conditions and a reassessment of the company’s global business outlook.
In journalistic terms, Nintendo explained it is adjusting MSRPs to reflect shifts in market conditions and the medium- to long-term business environment.
Revised hardware MSRPs (selected highlights)
- Japan (effective May 25, 2026): The Nintendo Switch 2 Japanese-language system will increase from ¥49,980 to ¥59,980.
The Nintendo Switch (OLED model) will rise from ¥37,980 to ¥47,980; the standard Nintendo Switch from ¥32,978 to ¥43,980; and the Nintendo Switch Lite from ¥21,978 to ¥29,980.
Nintendo noted the Nintendo Switch 2 Multi-Language System sold via the My Nintendo Store will remain at its current price in Japan.
- United States (effective September 1, 2026): The Nintendo Switch 2 MSRP will increase from $449.99 to $499.99 (prices shown do not include tax).
- Canada (effective September 1, 2026): The Nintendo Switch 2 MSRP will increase from $629.99 to $679.99 (prices shown do not include tax).
- Europe (effective September 1, 2026 on the My Nintendo Store): The Nintendo Switch 2 MSRP will increase from €469.99 to €499.99 (prices shown include tax).
Nintendo Switch Online price changes in Japan
Nintendo also revised Japan pricing for Nintendo Switch Online memberships.
Individual membership monthly and multi-month tiers will rise (for example, the 12-month individual tier from ¥2,400 to ¥3,000), and family and Expansion Pack tiers were updated as well (the 12-month Individual + Expansion Pack moves from ¥4,900 to ¥5,900).
Full tier-by-tier figures were provided in Nintendo’s announcement.
What this means
The announcement sets explicit regional effective dates and specific new MSRPs.
For consumers and industry observers, the clearest immediate impacts are the $50 U.S. increase to the Switch 2 MSRP and larger percentage increases in Japan across current Switch models.
Nintendo’s full release contains the complete pricing tables and the company’s broader financial commentary.