Nintendo Launches 'My Mario' Series: New Products and App for Kids on Switch and iOS

Nintendo Unveils 'My Mario' Series for Kids: App and Merchandise To Launch Starting August 26, 2025 Nintendo is expanding its reach to younger audiences with the announcement of the 'My Mario' series—a new initiative designed for young children and families.

This multi-faceted rollout includes specialized merchandise, an interactive app for Nintendo Switch and iOS, and creative digital content, marking a significant addition to Nintendo’s existing suite of products aimed at early gamers.

The initial wave of 'My Mario' merchandise will be available on August 26, 2025, at Nintendo's flagship stores in Tokyo, Osaka, and Kyoto, followed by a broader release in select markets through 2026. Bridging Generations Through Play In an official statement, Nintendo described the 'My Mario' project as an accessible series of products intended to foster shared experiences between parents and their children.

The initiative will see collaboration with a range of partner companies, supporting the expansion of the product line.

Nintendo has stated that “the series offers opportunities for families to enjoy Mario together, with additional items to be added over time.” Interactive App Coming to Nintendo Switch and iOS A key aspect of the 'My Mario' initiative is the announcement of a new app, set to launch for both the Nintendo Switch and iOS platforms.

The company detailed that the app allows users to engage intuitively by interacting with Mario’s facial expressions and movements on screen.

Players can manipulate Mario’s face or rotate his image, triggering a variety of playful reactions.

According to Nintendo, this free app aims to encourage collaborative play between parents and young children, creating an accessible and engaging digital experience for the whole family.

The app’s official release is scheduled for August 26, 2025. Stop Motion Videos and Physical Merchandise Beyond the digital front, Nintendo is producing a short-form stop motion video series featuring different Mario expressions and gestures.

Each video, approximately one minute in length, showcases the character’s playful side and will be accessible via the official My Mario website and other digital channels in the future. As for physical products, Nintendo has revealed two initial offerings for the My Mario series: a Wood Block Set themed after Mario and Luigi, incorporating iconic elements from the Super Mario franchise, and the Hello Mario board book, designed to appeal to younger readers.

More products are in development, including apparel, general goods, and plush toys, further broadening the lineup. Strategic Expansion of the Mario Brand The launch of 'My Mario' highlights Nintendo’s ongoing strategy to cultivate a lifelong love of gaming by engaging players at all ages.

With this initiative, Nintendo leverages the enduring popularity of Super Mario and the accessibility of the Nintendo Switch platform to offer new ways for families to connect and play together.

This family-centric approach reinforces Nintendo’s reputation as a pioneer in both digital and physical play experiences for children and parents alike. For more details on the product range or app, fans can visit the official My Mario website or follow Nintendo’s social channels for upcoming updates.

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