Nintendo Expands Southeast Asia Presence with New Singapore Subsidiary

Nintendo Establishes Singapore Subsidiary to Drive Southeast Asia Business Growth Nintendo has officially announced the establishment of Nintendo Singapore Pte.

Ltd., a new wholly owned local subsidiary in Singapore.

This major corporate move marks a strategic push by Nintendo Co., Ltd.

to strengthen and accelerate its business operations across Southeast Asia, highlighting the region's growing importance in the company’s global expansion efforts. The formation of Nintendo Singapore Pte.

Ltd.

is part of a broader initiative to engage more directly with Southeast Asian markets, which have seen increasing demand for game consoles, software, and related digital services.

According to Nintendo, the new firm will be tasked with spearheading business acceleration throughout the region, supporting both operational logistics and regional marketing efforts.

Located in the Republic of Singapore, the entity has been fully funded with capital stock totaling 8 million Singapore dollars (SGD), entirely contributed by Nintendo Co., Ltd. Takahiro Miura has been appointed as Managing Director of Nintendo Singapore Pte.

Ltd., responsible for driving the company's vision and operations in one of Asia's key business hubs.

The new entity is 100% owned by Nintendo Co., Ltd., underscoring the company’s commitment to establishing a strong foothold in Southeast Asia.

Nintendo Singapore Pte.

Ltd.

was officially founded on September 26, 2025, according to the company's formal announcement. "By setting up this Singapore-based subsidiary, Nintendo aims to accelerate its business and improve operational efficiencies within Southeast Asia," the company shared in a translated statement, signaling ongoing efforts to localize and optimize its strategies in rapidly growing gaming markets. While today’s primary news centers around Nintendo Singapore Pte.

Ltd., the company also revealed that it is considering establishing a similar local entity in the Kingdom of Thailand.

No further details or timelines have been announced regarding the potential expansion in Thailand. This move into Singapore follows Nintendo’s ongoing global strategy to bring its popular hardware—such as the Nintendo Switch—and signature gaming experiences closer to consumers worldwide.

With its local subsidiaries, the company can streamline its distribution, improve service in the Nintendo eShop, and participate more directly in game development and local partnerships across Asia. Nintendo’s decision to invest in Southeast Asia further solidifies the region as a vibrant market for the gaming industry.

As Nintendo continues to build its international presence, fans and industry experts alike will be watching how the Nintendo Singapore Pte.

Ltd.

subsidiary shapes gaming opportunities and partnerships throughout Southeast Asia.

Nintendo Singapore Asia Ltd Southeast Asia Nintendo Singapore Nintendo Singapore Pte. Ltd. Nintendo Co. Ltd. Takahiro Miura Thailand