Nintendo Expands Southeast Asia Presence with Singapore Subsidiary to Boost Regional Growth

Nintendo has announced a significant move to strengthen its footprint in Southeast Asia with the recent establishment of Nintendo Singapore Pte.

Ltd., a wholly-owned subsidiary designed to accelerate the gaming giant’s business across the region.

This expansion aligns with Nintendo's ongoing strategy to enhance local operations and better serve the rapidly growing Southeast Asian gaming market. According to an official statement released by Nintendo Co., Ltd.

(Kyoto, Japan) on September 26, 2025, Nintendo Singapore Pte.

Ltd.

is now operational in the Republic of Singapore.

The new entity will be headed by Managing Director Takhiro Miura, who will oversee efforts to expand Nintendo’s influence and operations in this dynamic market. In the formal announcement, Nintendo’s leadership emphasized the company’s commitment to Southeast Asia, noting that the Singapore-based subsidiary is intended to "accelerate Nintendo’s business in Southeast Asia." This move marks a dedicated investment in understanding and addressing the specific needs of gamers and partners in the region, while allowing Nintendo to deliver localized marketing, distribution, and support more efficiently. Further, the press release highlighted Nintendo’s intention to explore additional opportunities in the region, saying the company is also considering the establishment of a local entity in the Kingdom of Thailand to bolster its presence there. Nintendo’s regional expansion comes on the heels of the highly successful launch of the Nintendo Switch 2.

The successor to the bestselling Nintendo Switch saw remarkable sales performance in its initial rollout.

Within its first week on the global market, the Nintendo Switch 2 surpassed 3.5 million units sold, and by the end of the first month, sales exceeded 6 million units worldwide.

This surge in demand underscores the robust appetite for Nintendo’s innovative hardware and acclaimed software portfolio. The launch of Nintendo Singapore Pte.

Ltd.

is part of a broader strategy that includes tailored initiatives such as regional Nintendo Direct presentations and an expanded eShop in Southeast Asia.

With Takhiro Miura at the helm, Nintendo aims to strengthen collaborations with local partners and deliver enhanced experiences to both dedicated and new fans throughout the region. As Nintendo continues to break sales records and delight players with its iconic franchises, the company’s focused expansion into Southeast Asia through Nintendo Singapore Pte.

Ltd.

signals not only a recognition of the region’s burgeoning potential but also a commitment to sustainable, long-term business growth.

More announcements regarding Nintendo’s future plans in Southeast Asia and other emerging markets are anticipated as the company builds on its latest successes.

Nintendo Switch 2 Nintendo Switch Nintendo Switch 2 Switch Kyoto Singapore Asia Ltd Southeast Asia Nintendo Singapore Nintendo Singapore Pte Ltd Shuntaro Furukawa Takhira Miura Republic of Singapore Kingdom of Thailand