The Pokémon Company International has confirmed Pokémon Night Out, a pair of live electronic dance music events headlined by Marshmello with support from Alison Wonderland.
The concerts are part of the company’s global “What’s Your Favourite?” campaign, which marks 30 years of the Pokémon franchise that began on Nintendo’s Game Boy in 1996 and has since expanded across games, media and merchandise.
Pokémon Night Out is billed as an immersive, curated concert experience that blends EDM performance with Pokémon-themed visuals and stage technology.
The events will take place on Saturday, 24 October 2026 at the Intuit Dome in Los Angeles and on Tuesday, 10 November 2026 at The O2 arena in London.
Attendees must be 16 or older; tickets for the Los Angeles date are on sale via Ticketmaster and London tickets are available through AXS.
Organizers say the shows will feature custom sets and exclusive visual elements developed for Pokémon Night Out.
In promotional materials, the company described the concerts as dynamic audiovisual productions that incorporate Pokémon-inspired storytelling and advanced stage tech to translate the brand’s visual identity into a live music setting.
Taito Okiura, vice president of marketing and media for The Pokémon Company International, framed the events as part of a broader effort to connect fans through shared experiences.
In journalistic terms, Okiura said the campaign aims to bring people together around Pokémon and that the Night Out concerts will use music as a vehicle to unite Trainers worldwide.
He added that Marshmello and Alison Wonderland both have a clear passion for Pokémon, making the collaboration a fitting celebration of the franchise’s legacy.
Commemorative Pokémon Night Out merchandise will be released through the Pokémon Center online store, with a limited selection available at the venues on event nights.
The Pokémon Center is the official merchandise channel for the brand’s collectible items.
For readers tracking Pokémon activity across platforms, note that the franchise remains a cornerstone of Nintendo-related entertainment, with multiple game releases and related announcements frequently appearing during Nintendo Direct presentations and on the Nintendo eShop.
Coverage of Pokémon Night Out will be relevant to collectors, fans of live music crossovers, and those following Pokémon’s 30th-anniversary programming.
This article was reported with contributions from Alex Seedhouse, a journalist who has covered Nintendo in the games industry for 16 years and has led coverage across multiple console generations.
The concerts are part of the company’s global “What’s Your Favourite?” campaign, which marks 30 years of the Pokémon franchise that began on Nintendo’s Game Boy in 1996 and has since expanded across games, media and merchandise.
Pokémon Night Out is billed as an immersive, curated concert experience that blends EDM performance with Pokémon-themed visuals and stage technology.
The events will take place on Saturday, 24 October 2026 at the Intuit Dome in Los Angeles and on Tuesday, 10 November 2026 at The O2 arena in London.
Attendees must be 16 or older; tickets for the Los Angeles date are on sale via Ticketmaster and London tickets are available through AXS.
Organizers say the shows will feature custom sets and exclusive visual elements developed for Pokémon Night Out.
In promotional materials, the company described the concerts as dynamic audiovisual productions that incorporate Pokémon-inspired storytelling and advanced stage tech to translate the brand’s visual identity into a live music setting.
Taito Okiura, vice president of marketing and media for The Pokémon Company International, framed the events as part of a broader effort to connect fans through shared experiences.
In journalistic terms, Okiura said the campaign aims to bring people together around Pokémon and that the Night Out concerts will use music as a vehicle to unite Trainers worldwide.
He added that Marshmello and Alison Wonderland both have a clear passion for Pokémon, making the collaboration a fitting celebration of the franchise’s legacy.
Commemorative Pokémon Night Out merchandise will be released through the Pokémon Center online store, with a limited selection available at the venues on event nights.
The Pokémon Center is the official merchandise channel for the brand’s collectible items.
For readers tracking Pokémon activity across platforms, note that the franchise remains a cornerstone of Nintendo-related entertainment, with multiple game releases and related announcements frequently appearing during Nintendo Direct presentations and on the Nintendo eShop.
Coverage of Pokémon Night Out will be relevant to collectors, fans of live music crossovers, and those following Pokémon’s 30th-anniversary programming.
This article was reported with contributions from Alex Seedhouse, a journalist who has covered Nintendo in the games industry for 16 years and has led coverage across multiple console generations.