Pokémon Day 2024 in Japan: New Exclusive Merchandise Launches
As Japan celebrates Pokémon Day 2024, The Pokémon Company and several leading Japanese manufacturers have unveiled an array of exclusive new merchandise.
These exciting launches, revealed just in time for the franchise’s annual celebratory event in Japan, highlight the ongoing popularity of Pokémon and its deep connection with collectors and fans around the world. Takara Tomy Leads with Highly Anticipated 1:1 Pikachu Plush Among the standout merchandise is Takara Tomy’s life-size Pikachu plush, crafted in the character’s original, rounder design.
This meticulously detailed 1:1 scale plush has quickly become a sought-after collector’s item across Japan.
Demand has been so high that the plush has frequently sold out at major retailers.
However, as of this release, the iconic item is exclusive to Japan and there are currently no plans for distribution in international markets. New Collectibles and Apparel from Pokémon Center The Pokémon Center has also revealed a diverse lineup of products celebrating the series’ generational legacy.
New clothing ranges featuring the classic Red and Green game designs will launch later this year, accompanied by themed hats and bags.
Fans will have the opportunity to own a commemorative poster showcasing every mainline Pokémon title up through Pokémon Legends: Z-A, reflecting more than two decades of innovative game development. In addition, the Pokémon Center’s latest keychain series brings to life the box art of each main series entry, from the original Red and Green versions to Legends: Z-A.
Other highlights include gold Pikachu plushes holding a Poké Ball inscribed with “30th,” backpacks and wallets featuring silhouettes of the original 151 Pokémon, and the Pokémon Timeless Adventure collection—which offers a branded Moleskine journal, stickers, and keychains. One of the collection’s anticipated highlights is a detailed 3D diorama of the S.S.
Anne, a nod to the original Kanto region adventures.
Complementing this are monochrome plushes of Pikachu—both in classic and keychain sizes—mirroring Pikachu’s earliest look in the franchise. Collaborations with Top Japanese Brands Expand the Lineup The celebration extends to collaborations with renowned brands such as LLADRÓ, which is set to release two handcrafted figures: one of Pikachu solo and another featuring both Pikachu and Eevee.
Moringa Milk will offer limited-edition snacks, cookies, and drinks with exclusive Pokémon-themed packaging, while LOGOS will debut a collaborative range of camping equipment, including tents, chairs, coolers, and more. Bandai Spirits—another stalwart of the Japanese toy industry—will join the festivities by releasing plushes of various starter Pokémon spanning generations I through IV, alongside multiple Pikachu designs. Pokémon Merchandise Exclusivity in Japan While international fans often wish for broader distribution, currently these new merchandise pieces are exclusive to Japan.
Their appeal among global collectors, particularly items like the retro Pikachu plush and the keychain series, highlights the enduring legacy and cultural relevance of Pokémon since its debut on Nintendo hardware in 1996. For fans and collectors, this year’s Pokémon Day Japan represents another chapter in the franchise’s rich tradition of commemorative releases and creative collaborations—affirming Pokémon’s place as a mainstay in global gaming and pop culture. Stay tuned for further coverage of Pokémon merchandise launches, Nintendo Switch news, and updates from The Pokémon Company as the celebrations continue.
These exciting launches, revealed just in time for the franchise’s annual celebratory event in Japan, highlight the ongoing popularity of Pokémon and its deep connection with collectors and fans around the world. Takara Tomy Leads with Highly Anticipated 1:1 Pikachu Plush Among the standout merchandise is Takara Tomy’s life-size Pikachu plush, crafted in the character’s original, rounder design.
This meticulously detailed 1:1 scale plush has quickly become a sought-after collector’s item across Japan.
Demand has been so high that the plush has frequently sold out at major retailers.
However, as of this release, the iconic item is exclusive to Japan and there are currently no plans for distribution in international markets. New Collectibles and Apparel from Pokémon Center The Pokémon Center has also revealed a diverse lineup of products celebrating the series’ generational legacy.
New clothing ranges featuring the classic Red and Green game designs will launch later this year, accompanied by themed hats and bags.
Fans will have the opportunity to own a commemorative poster showcasing every mainline Pokémon title up through Pokémon Legends: Z-A, reflecting more than two decades of innovative game development. In addition, the Pokémon Center’s latest keychain series brings to life the box art of each main series entry, from the original Red and Green versions to Legends: Z-A.
Other highlights include gold Pikachu plushes holding a Poké Ball inscribed with “30th,” backpacks and wallets featuring silhouettes of the original 151 Pokémon, and the Pokémon Timeless Adventure collection—which offers a branded Moleskine journal, stickers, and keychains. One of the collection’s anticipated highlights is a detailed 3D diorama of the S.S.
Anne, a nod to the original Kanto region adventures.
Complementing this are monochrome plushes of Pikachu—both in classic and keychain sizes—mirroring Pikachu’s earliest look in the franchise. Collaborations with Top Japanese Brands Expand the Lineup The celebration extends to collaborations with renowned brands such as LLADRÓ, which is set to release two handcrafted figures: one of Pikachu solo and another featuring both Pikachu and Eevee.
Moringa Milk will offer limited-edition snacks, cookies, and drinks with exclusive Pokémon-themed packaging, while LOGOS will debut a collaborative range of camping equipment, including tents, chairs, coolers, and more. Bandai Spirits—another stalwart of the Japanese toy industry—will join the festivities by releasing plushes of various starter Pokémon spanning generations I through IV, alongside multiple Pikachu designs. Pokémon Merchandise Exclusivity in Japan While international fans often wish for broader distribution, currently these new merchandise pieces are exclusive to Japan.
Their appeal among global collectors, particularly items like the retro Pikachu plush and the keychain series, highlights the enduring legacy and cultural relevance of Pokémon since its debut on Nintendo hardware in 1996. For fans and collectors, this year’s Pokémon Day Japan represents another chapter in the franchise’s rich tradition of commemorative releases and creative collaborations—affirming Pokémon’s place as a mainstay in global gaming and pop culture. Stay tuned for further coverage of Pokémon merchandise launches, Nintendo Switch news, and updates from The Pokémon Company as the celebrations continue.
