Nintendo Switch 2 Becomes Fastest-Selling Console in Japan, Surpassing All Previous Records

Nintendo Switch 2 Breaks Japanese Hardware Sales Records, Surpassing Legacy Consoles Nintendo continues to rewrite hardware history as the Nintendo Switch 2 registers over three million units sold in Japan just 27 weeks after launch, according to newly released sales data.

This remarkable achievement not only cements the Nintendo Switch 2's place among the company’s most successful consoles but officially crowns it as the fastest-selling video game console in Japanese history. The milestone, originally reported by gaming data analyst Pierre485 using data from the region’s tracked weekly sales, highlights a rapid adoption rate that outpaces even classic platforms.

For context, the legendary Game Boy Advance previously crossed 3.171 million units sold and Sony’s PlayStation 2 followed closely with 3.11 million during the same post-launch period.

The new Switch 2, however, has surpassed both these iconic systems, establishing a new benchmark in hardware momentum for the Japanese gaming market. What further solidifies the Switch 2’s impressive performance is its dominance over its predecessor, the original Nintendo Switch.

In the same 27-week launch window, the first Switch model had sold less than half the units achieved by the Switch 2, underscoring not only Nintendo’s brand strength, but also the enthusiastic response from core gaming audiences and families alike. This sales accomplishment is the result of several contributing factors.

Nintendo has built an extensive library of exclusive titles available through both physical formats and the Nintendo eShop, continuing to prioritize platform-defining IPs and support for major franchises.

Additionally, the company’s focus on hybrid console functionality—combining handheld and home-console experiences—remains a key differentiator for consumers seeking flexibility and accessibility. Pierre485, who tracks and analyzes video game hardware and software trends, highlighted in his report that no other gaming device has reached three million sales in Japan as rapidly as the Nintendo Switch 2.

He emphasized that these figures reflect not only sustained high demand, but also Nintendo’s robust supply chain management and strategic launch window selection, which have been integral to this success. As Nintendo prepares to build on this momentum with upcoming titles and continued system support, industry observers will be keenly watching how the Switch 2 shapes the next chapter in video game hardware history.

For now, the data is clear: the Nintendo Switch 2 has set a new standard for console launches in Japan, underscoring Nintendo’s enduring appeal among gamers both domestically and around the globe.