FreePlay Gaming Arcade in Portland to Close After Six Months Amid Financial Struggles

FreePlay Gaming Arcade, a Portland-based venue known for its diverse collection of vintage coin-op cabinets, is set to close its doors on May 31st, just six months after launching.

The news comes as a blow to local gamers and retro enthusiasts who embraced the unique concept—an arcade that operated on a flat-fee entry with all machines set to free play.

Developed and run by Mike Saxton, FreePlay Gaming Arcade quickly became a hub for classic arcade experiences in the UK, offering titles such as Sega Rally 2, House of the Dead, Time Crisis, and Super Pac-Man among its 27-cabinet lineup. The closure, first reported by Dorset Echo, highlights the ongoing challenges faced by independent gaming businesses, particularly in the retro arcade sector.

Saxton shared candid reflections on the difficulties he encountered running FreePlay Gaming Arcade, stating on Facebook that the process "became overwhelming, leaving me thoroughly exhausted and mentally worn down." He explained that despite overwhelming positive feedback from visitors, the financial reality could not be ignored: "As much as I’d like to give it more time as some suggest, without enough income the bills still need paying.

The longer I try to keep it afloat, the deeper into debt I go.

Everyone who has visited has loved the experience, which makes this decision even more difficult." In terms of operations, Saxton revealed that in order for his business to break even, weekend revenues needed to reach at least £500 per day.

However, actual income has consistently fallen short, often not even reaching half that amount.

"Most weekends, we operate at a loss and only manage to break even during the holiday periods," he noted. FreePlay’s model differed from traditional arcades by charging a single, flat entry fee—starting at £10 per hour, with discounts for longer or family sessions—allowing unlimited access to all available games.

This approach was designed to attract families and gaming enthusiasts eager to relive classic arcade moments without the pressure of inserting coins. Reflecting on the closure, Saxton expressed that he will "truly miss the social aspect" of operating the arcade, noting that deep conversations with guests who shared his passion for gaming brought him significant joy.

Despite the impending shutdown, he confirmed that FreePlay Gaming Arcade will remain open through May 31st, inviting anyone who hasn't yet visited to experience the arcade before it disappears from Portland.

Saxton also mentioned the possibility of FreePlay finding a new home in nearby Yeovil, though he clarified that he will not be involved if the business is revived. The closure of FreePlay Gaming Arcade stands as a poignant reminder of the challenges faced by niche entertainment venues in the digital age, underscoring the importance of local community support for preserving gaming history and culture.

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