Super Mario Hot Wheels Set: Nintendo and Mattel Team Up for Nostalgic Collectible Release

Nintendo and Mattel have joined forces to celebrate one of gaming’s most beloved franchises with the upcoming release of an exclusive Super Mario Hot Wheels set.

This collaboration brings together two iconic brands, delivering a nostalgic treat for collectors and long-time fans of both Super Mario and the storied Hot Wheels toy line.

The Super Mario Hot Wheels set features six detailed die-cast cars, each modeled after characters from the classic Nintendo franchise: Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser.

These cars capture the essence of each character with vibrant designs and recognizable motifs, blending the excitement of Hot Wheels with the creativity and legacy of Nintendo’s premier gaming property. In recent years, Nintendo has significantly expanded its marketing efforts to enhance the visibility of its intellectual properties, both digitally—through the Nintendo Switch, eShop, and high-profile Nintendo Direct presentations—and physically through strategic merchandise partnerships.

The Super Mario Hot Wheels collaboration is a reflection of Nintendo’s ongoing push to broaden its audience and reinforce its franchise’s pop culture status. Speaking through an official promotional announcement released via social media on August 26, 2016, the Hot Wheels team expressed eagerness about the partnership, referring to the set as the 'ultimate flashback' and highlighting its nostalgic appeal.

Nintendo of America also amplified the campaign, capitalizing on the enduring popularity of Super Mario across generations. For Mattel, the manufacturer behind Hot Wheels, this partnership marks another successful integration of gaming icons into their lineup, following a trend of special collaborations designed to capture collectors and connect with fans globally.

Each car in the Super Mario Hot Wheels set is made to Hot Wheels’ exacting standards, ensuring both display value and playability for fans of all ages. This collection adds a distinct dimension to Nintendo’s brand strategy, which has included previous cross-promotional efforts such as breakfast cereal tie-ins and apparel releases.

By teaming up with Mattel, Nintendo is able to extend Super Mario’s cultural footprint beyond the console and into the world of physical collectibles—a move sure to excite both toy and gaming communities. The Super Mario Hot Wheels set is scheduled to be available to consumers in the near future.

Fans can anticipate retail availability soon, with further details provided by both Nintendo and Mattel through official channels.

Whether you’re a lifelong follower of the Mario franchise or a collector of Hot Wheels memorabilia, this set stands out as a must-have piece in the ever-expanding portfolio of Nintendo merchandise.

Nintendo Mattel Super Mario Hot Wheels Super Mario Hot Wheels Set Mario Luigi Peach Toad Yoshi Bowser