Hasbro has announced an exclusive licensing deal to produce action figures for The Legend of Zelda franchise, starting with a Heroes of Hyrule line inspired by The Legend of Zelda: Tears of the Kingdom.
The initial wave, according to Hasbro’s press materials, centers on three 6-inch-scale figures: Link, Zelda and Ganondorf.
Tears of the Kingdom is a Nintendo Switch title developed and published by Nintendo; it launched on May 12, 2023 and remains one of the flagship entries in the long-running Zelda franchise, which began in 1986 in Japan and reached North America in 1987.
Hasbro described the Heroes of Hyrule collectibles as 6-inch-scale figures designed to bring iconic moments from the games into physical form.
In journalistic terms, the company said the Toys aim to let fans recreate favorite cut-scenes or invent new scenarios with detailed scale figures.
Hasbro emphasized that the Heroes of Hyrule line draws from Tears of the Kingdom for its initial designs and positions these items as collector-friendly pieces for fans of the series.
Pre-orders for the first wave are now open, per Hasbro’s announcement.
The company said attendees of San Diego Comic-Con will be able to view the toys in person at booth 3213 before the figures reach stores in spring 2027.
Hasbro identified the set as a starting point for a broader Legends-focused merchandise relationship with Nintendo characters.
This move represents a notable licensing step for Nintendo properties: while Nintendo manages its own peripheral and accessory ecosystem—including amiibo and in-house merchandise tied to Nintendo Switch software—the new partnership brings a major third-party toy manufacturer into the Zelda merchandise space.
Hasbro is a long-established toy company with a history of licensed collectible lines, and those industry credentials are central to the announcement.
For Zelda fans and collectors tracking physical merchandise tied to Nintendo IP, the Hasbro Heroes of Hyrule rollout will be one to watch.
Pre-orders are live through the channels Hasbro listed in its press release, and the company’s public materials are the primary source for product images and specifications.
As with any licensed product launch tied to major game properties, retailers and official channels such as Hasbro Pulse and participating partners will carry the initial offerings when they reach retail in spring 2027.
The initial wave, according to Hasbro’s press materials, centers on three 6-inch-scale figures: Link, Zelda and Ganondorf.
Tears of the Kingdom is a Nintendo Switch title developed and published by Nintendo; it launched on May 12, 2023 and remains one of the flagship entries in the long-running Zelda franchise, which began in 1986 in Japan and reached North America in 1987.
Hasbro described the Heroes of Hyrule collectibles as 6-inch-scale figures designed to bring iconic moments from the games into physical form.
In journalistic terms, the company said the Toys aim to let fans recreate favorite cut-scenes or invent new scenarios with detailed scale figures.
Hasbro emphasized that the Heroes of Hyrule line draws from Tears of the Kingdom for its initial designs and positions these items as collector-friendly pieces for fans of the series.
Pre-orders for the first wave are now open, per Hasbro’s announcement.
The company said attendees of San Diego Comic-Con will be able to view the toys in person at booth 3213 before the figures reach stores in spring 2027.
Hasbro identified the set as a starting point for a broader Legends-focused merchandise relationship with Nintendo characters.
This move represents a notable licensing step for Nintendo properties: while Nintendo manages its own peripheral and accessory ecosystem—including amiibo and in-house merchandise tied to Nintendo Switch software—the new partnership brings a major third-party toy manufacturer into the Zelda merchandise space.
Hasbro is a long-established toy company with a history of licensed collectible lines, and those industry credentials are central to the announcement.
For Zelda fans and collectors tracking physical merchandise tied to Nintendo IP, the Hasbro Heroes of Hyrule rollout will be one to watch.
Pre-orders are live through the channels Hasbro listed in its press release, and the company’s public materials are the primary source for product images and specifications.
As with any licensed product launch tied to major game properties, retailers and official channels such as Hasbro Pulse and participating partners will carry the initial offerings when they reach retail in spring 2027.
