Hasbro has issued the first official teaser for its upcoming Legend of Zelda toy line, confirming a 6-inch scale offering and signaling a broader multi-scale figure program ahead of a full reveal at San Diego Comic-Con 2026.
The entertainment and toy company says the new multi-year collaboration with Nintendo will be showcased at the convention, running 23–26 July 2026.
The teaser image shared by Hasbro focuses on two of the franchise’s most iconic items: the Master Sword and the Hylian Shield.
Hasbro has indicated that the collection’s headline pieces will be produced at a 6-inch scale and that the line will include figures in multiple scales to suit different collector and display preferences.
Context within the franchise
The announcement arrives in a milestone year for the franchise: The Legend of Zelda celebrated its 40th anniversary in 2026.
Alongside merchandising initiatives like this Hasbro collaboration, Nintendo’s schedule for the franchise has included major product and media plans.
Nintendo has announced a remake of the N64 classic Ocarina of Time slated for a 2026 return, and a live-action Zelda film is scheduled for release on 30 April 2027.
These developments underscore Nintendo’s ongoing strategy to expand Zelda beyond traditional game releases on platforms such as the Nintendo Switch and through curated announcements often shared during Nintendo Direct presentations.
What we know so far
- Partner: Hasbro confirmed a multi-year partnership with Nintendo to develop a Legend of Zelda toy line.
- Teaser: First official image features the Master Sword and Hylian Shield.
- Scale: Hasbro has stated the program will include a 6-inch scale as a central offering and will feature multiple figure scales.
- Reveal: The line will be officially unveiled at San Diego Comic-Con, 23–26 July 2026.
What’s next
Hasbro’s full San Diego Comic-Con presentation should provide product photos, pricing, and release windows.
For Nintendo fans tracking franchise releases, the toy line will arrive amid a busy slate of Zelda activity, including the announced Ocarina of Time remake and the upcoming live-action film.
We’ll publish updates when Hasbro posts full product details, release dates, and eShop or retail availability information.
The entertainment and toy company says the new multi-year collaboration with Nintendo will be showcased at the convention, running 23–26 July 2026.
The teaser image shared by Hasbro focuses on two of the franchise’s most iconic items: the Master Sword and the Hylian Shield.
Hasbro has indicated that the collection’s headline pieces will be produced at a 6-inch scale and that the line will include figures in multiple scales to suit different collector and display preferences.
Context within the franchise
The announcement arrives in a milestone year for the franchise: The Legend of Zelda celebrated its 40th anniversary in 2026.
Alongside merchandising initiatives like this Hasbro collaboration, Nintendo’s schedule for the franchise has included major product and media plans.
Nintendo has announced a remake of the N64 classic Ocarina of Time slated for a 2026 return, and a live-action Zelda film is scheduled for release on 30 April 2027.
These developments underscore Nintendo’s ongoing strategy to expand Zelda beyond traditional game releases on platforms such as the Nintendo Switch and through curated announcements often shared during Nintendo Direct presentations.
What we know so far
- Partner: Hasbro confirmed a multi-year partnership with Nintendo to develop a Legend of Zelda toy line.
- Teaser: First official image features the Master Sword and Hylian Shield.
- Scale: Hasbro has stated the program will include a 6-inch scale as a central offering and will feature multiple figure scales.
- Reveal: The line will be officially unveiled at San Diego Comic-Con, 23–26 July 2026.
What’s next
Hasbro’s full San Diego Comic-Con presentation should provide product photos, pricing, and release windows.
For Nintendo fans tracking franchise releases, the toy line will arrive amid a busy slate of Zelda activity, including the announced Ocarina of Time remake and the upcoming live-action film.
We’ll publish updates when Hasbro posts full product details, release dates, and eShop or retail availability information.
