Hasbro Heroes of Hyrule Zelda Action Figures: Pricing, Spring 2027 Launch and Pre-Order Details

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Hasbro has officially unveiled the first images and details for its new Legends of Zelda action figure line, Heroes of Hyrule, confirming the collectibles are modeled after The Legend of Zelda: Tears of the Kingdom rather than any tie-in to the separate live-action movie project.

Tears of the Kingdom, developed and published by Nintendo for the Nintendo Switch and released in May 2023, serves as the visual and narrative reference for the figures.

The Hasbro reveal emphasizes articulation and accessory variety.

Each figure is designed with multiple points of articulation and ships with character-specific gear: Link includes a Hylian Shield, the Master Sword, and an interchangeable Zonai-powered hand; Zelda comes with the Decayed Master Sword and an interchangeable right hand; and Ganondorf is offered with a Gloom Sword, scabbard, and an interchangeable right hand.

These product details reflect Hasbro’s positioning of the line as display-ready, poseable collectibles aimed at fans of the game.

Hasbro confirmed retail pricing and a release window.

Link and Zelda will each retail for $27.99, while Ganondorf is set at $42.99.

The company announced that the Heroes of Hyrule line will launch in Spring 2027, with pre-orders opening on July 22 at 5 PM PT.

News outlets including IGN have run the first-look images provided by Hasbro.

In journalistic terms, Hasbro has stated that the new figures are directly based on Tears of the Kingdom assets and not on promotional material for the movie adaptation, putting to rest earlier speculation about the line’s inspiration.

The company also confirmed timelines and pricing as part of the reveal, giving collectors concrete dates and MSRP figures to plan around.

Hasbro had previously teased the Zelda toys in the week ahead of the full reveal, and coverage in the gaming press picked up those early hints before the complete product images and specs were released.

For fans tracking Nintendo-related collectibles, the Heroes of Hyrule launch represents a notable licensed product tied to one of the Switch era’s most successful entries.

Pre-order details and final retailer listings should become available when Hasbro’s pre-order window opens on July 22 at 5 PM PT.

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