Hasbro has posted a teaser image announcing an upcoming line of official The Legend of Zelda action figures, confirming a new collaboration with Nintendo.
The Legend of Zelda is one of Nintendo’s best-known franchises, first releasing in 1986 on the Famicom Disk System (later the Nintendo Entertainment System).
More recently the series has been a flagship on Nintendo Switch with The Legend of Zelda: Breath of the Wild (2017) and its follow-up, Tears of the Kingdom (2023).
In a statement published last week, Hasbro confirmed the company and Nintendo have teamed up to develop a toy range based on The Legend of Zelda franchise and said those figures are planned for retail release next year.
The teaser image posted by Hasbro offers a first look but does not yet include full product details such as scale, articulation, or distribution partners.
What the teaser and partnership mean for collectors
Hasbro is a leading global toy manufacturer known for licensed action-figure lines and broad retail distribution.
Nintendo has historically managed and licensed character merchandise through its own amiibo program (launched in 2014) and various third-party licensing agreements.
This new Hasbro collaboration represents a notable licensed tie-in for Zelda-themed collectibles beyond Nintendo’s existing amiibo product line.
Industry context and verified milestones
- The Legend of Zelda franchise debuted in 1986 and has since become one of Nintendo’s most enduring series.
- Breath of the Wild, released for Wii U and Nintendo Switch in 2017, is widely credited with redefining open-world design for the franchise.
- Tears of the Kingdom launched on Nintendo Switch in 2023 as the official sequel to Breath of the Wild.
- amiibo figures, Nintendo’s interactive toy line, launched in 2014 and remain Nintendo’s primary in-house figure platform.
What to expect next
Hasbro’s teaser signals a formal reveal is imminent; the company’s announcement indicates more complete product information and official release windows will follow ahead of next year’s planned launches.
For industry watchers and collectors, the collaboration will be one to track for distribution details, pricing, and how the new figures will complement Nintendo’s existing merchandise strategies.
As Hasbro and Nintendo release further details, retailers and fans should look to official channels such as Nintendo Direct presentations, Nintendo’s eShop announcements, and Hasbro’s own outlets for confirmed specs and pre-order windows.
The Legend of Zelda is one of Nintendo’s best-known franchises, first releasing in 1986 on the Famicom Disk System (later the Nintendo Entertainment System).
More recently the series has been a flagship on Nintendo Switch with The Legend of Zelda: Breath of the Wild (2017) and its follow-up, Tears of the Kingdom (2023).
In a statement published last week, Hasbro confirmed the company and Nintendo have teamed up to develop a toy range based on The Legend of Zelda franchise and said those figures are planned for retail release next year.
The teaser image posted by Hasbro offers a first look but does not yet include full product details such as scale, articulation, or distribution partners.
What the teaser and partnership mean for collectors
Hasbro is a leading global toy manufacturer known for licensed action-figure lines and broad retail distribution.
Nintendo has historically managed and licensed character merchandise through its own amiibo program (launched in 2014) and various third-party licensing agreements.
This new Hasbro collaboration represents a notable licensed tie-in for Zelda-themed collectibles beyond Nintendo’s existing amiibo product line.
Industry context and verified milestones
- The Legend of Zelda franchise debuted in 1986 and has since become one of Nintendo’s most enduring series.
- Breath of the Wild, released for Wii U and Nintendo Switch in 2017, is widely credited with redefining open-world design for the franchise.
- Tears of the Kingdom launched on Nintendo Switch in 2023 as the official sequel to Breath of the Wild.
- amiibo figures, Nintendo’s interactive toy line, launched in 2014 and remain Nintendo’s primary in-house figure platform.
What to expect next
Hasbro’s teaser signals a formal reveal is imminent; the company’s announcement indicates more complete product information and official release windows will follow ahead of next year’s planned launches.
For industry watchers and collectors, the collaboration will be one to track for distribution details, pricing, and how the new figures will complement Nintendo’s existing merchandise strategies.
As Hasbro and Nintendo release further details, retailers and fans should look to official channels such as Nintendo Direct presentations, Nintendo’s eShop announcements, and Hasbro’s own outlets for confirmed specs and pre-order windows.
