Hasbro announced a licensing partnership with Nintendo to produce toys based on The Legend of Zelda, with the collaboration set to begin in 2027.
The company confirmed it will reveal three 6" scale figures at San Diego Comic-Con, which runs July 23–26, offering the first public look at the planned line.
Background and context
The Legend of Zelda is one of Nintendo’s flagship franchises, first released in 1986 and created by Shigeru Miyamoto and Takashi Tezuka.
Over four decades the series has expanded across Nintendo hardware and media, building a broad fan base and a strong track record for collectible merchandise.
Hasbro is a global toy and game company with long experience producing action figures, role-play items, and licensed products.
What Hasbro and Nintendo announced
Under the new licensing deal, Hasbro will develop and distribute toys inspired by The Legend of Zelda beginning in 2027.
The initial public reveal will take place at San Diego Comic-Con, where Hasbro plans to show three 6" scale figures.
These early items will serve as a first look at Hasbro’s approach to Zelda collectibles and action-figure design.
Paraphrased executive comment
Billy Lagor, President of Toys and Board Games at Hasbro, described the partnership as a meeting of strengths: he said Hasbro intends to combine Nintendo’s storytelling and character catalog with Hasbro’s expertise in action and role-play products to create toys that encourage fans to play, explore and create their own adventures.
Why this matters
Licensed merchandise is a key revenue and engagement channel for major game franchises.
A formal partnership with an established toy maker like Hasbro signals Nintendo’s intent to broaden The Legend of Zelda’s physical-product presence.
Fans and collectors should watch the Comic-Con reveal for details on sculpt, articulation, accessories and distribution plans.
What to watch next
Look for the three 6" figures at Hasbro’s Comic-Con presence between July 23 and July 26.
Further product and release details should follow in official Hasbro and Nintendo announcements.
For coverage of upcoming reveals and official release information, Nintendo Direct presentations, the Nintendo eShop and company press releases remain primary sources.
The company confirmed it will reveal three 6" scale figures at San Diego Comic-Con, which runs July 23–26, offering the first public look at the planned line.
Background and context
The Legend of Zelda is one of Nintendo’s flagship franchises, first released in 1986 and created by Shigeru Miyamoto and Takashi Tezuka.
Over four decades the series has expanded across Nintendo hardware and media, building a broad fan base and a strong track record for collectible merchandise.
Hasbro is a global toy and game company with long experience producing action figures, role-play items, and licensed products.
What Hasbro and Nintendo announced
Under the new licensing deal, Hasbro will develop and distribute toys inspired by The Legend of Zelda beginning in 2027.
The initial public reveal will take place at San Diego Comic-Con, where Hasbro plans to show three 6" scale figures.
These early items will serve as a first look at Hasbro’s approach to Zelda collectibles and action-figure design.
Paraphrased executive comment
Billy Lagor, President of Toys and Board Games at Hasbro, described the partnership as a meeting of strengths: he said Hasbro intends to combine Nintendo’s storytelling and character catalog with Hasbro’s expertise in action and role-play products to create toys that encourage fans to play, explore and create their own adventures.
Why this matters
Licensed merchandise is a key revenue and engagement channel for major game franchises.
A formal partnership with an established toy maker like Hasbro signals Nintendo’s intent to broaden The Legend of Zelda’s physical-product presence.
Fans and collectors should watch the Comic-Con reveal for details on sculpt, articulation, accessories and distribution plans.
What to watch next
Look for the three 6" figures at Hasbro’s Comic-Con presence between July 23 and July 26.
Further product and release details should follow in official Hasbro and Nintendo announcements.
For coverage of upcoming reveals and official release information, Nintendo Direct presentations, the Nintendo eShop and company press releases remain primary sources.
