Don James, the distinguished former Executive Vice President of Operations at Nintendo of America, has joined The Strong National Museum of Play's Board of Trustees.
James’s appointment was officially announced this week, marking a new chapter in his legacy of shaping the video game industry.
Don James played a foundational role at Nintendo of America, contributing to the growth and success of the company for over four decades.
Beginning his career in 1981 as a warehouse and shipping manager for Nintendo’s arcade games, James quickly rose through the ranks to oversee pivotal departments such as consumer services, design, experiential marketing, and real estate & facilities.
His dedication behind the scenes influenced the production and success of influential titles, including 'Ken Griffey Jr Presents Major League Baseball,' 'Cruis’n USA,' and 'Star Wars: Shadows of the Empire.' Beyond his operational expertise, James left a unique mark on Nintendo’s beloved IPs.
Notably, the character Pauline, who debuted in Donkey Kong (1981) and has appeared in titles like Donkey Kong Bananza, was named after his girlfriend and eventual ex-wife—a detail James confirmed during a Nintendo Treehouse segment in 2018.
James’s contributions extended far beyond game development.
He played a significant part in establishing the ESRB rating system, founding the Entertainment Software Association (ESA, formerly Interactive Digital Software Association), and launching the iconic video game expo E3.
For his decades-long influence, the Academy of Interactive Arts & Sciences honored him with a lifetime achievement award at the 28th D.I.C.E.
Awards. Steve Dubnik, President and CEO of The Strong National Museum of Play, welcomed James, stating, "Electronic games are one of the most transformative media, connecting people worldwide.
We are privileged to have someone with Don James’s firsthand industry insights and leadership on our board as we continue to preserve and share the story of video games.” Reflecting on his new role, James remarked, “The Strong is at the forefront of preserving video game history, sharing its cultural significance with millions globally through both physical and online exhibits.
I’m honored to continue supporting an industry I deeply value through the museum’s educational mission.” Andrew Borman, Director of Digital Preservation at The Strong, noted via social media that James’s involvement with the museum predates his appointment.
While at Nintendo, James participated in the creation of the museum’s notable Donkey Kong project, which featured a nearly 20-foot-tall replica of the original arcade cabinet.
Don James’s storied career at Nintendo of America has impacted generations of gamers and industry professionals.
His appointment to The Strong National Museum of Play Board of Trustees ensures that his expertise and passion for preserving video game heritage will continue to influence the field for years to come.
James’s appointment was officially announced this week, marking a new chapter in his legacy of shaping the video game industry.
Don James played a foundational role at Nintendo of America, contributing to the growth and success of the company for over four decades.
Beginning his career in 1981 as a warehouse and shipping manager for Nintendo’s arcade games, James quickly rose through the ranks to oversee pivotal departments such as consumer services, design, experiential marketing, and real estate & facilities.
His dedication behind the scenes influenced the production and success of influential titles, including 'Ken Griffey Jr Presents Major League Baseball,' 'Cruis’n USA,' and 'Star Wars: Shadows of the Empire.' Beyond his operational expertise, James left a unique mark on Nintendo’s beloved IPs.
Notably, the character Pauline, who debuted in Donkey Kong (1981) and has appeared in titles like Donkey Kong Bananza, was named after his girlfriend and eventual ex-wife—a detail James confirmed during a Nintendo Treehouse segment in 2018.
James’s contributions extended far beyond game development.
He played a significant part in establishing the ESRB rating system, founding the Entertainment Software Association (ESA, formerly Interactive Digital Software Association), and launching the iconic video game expo E3.
For his decades-long influence, the Academy of Interactive Arts & Sciences honored him with a lifetime achievement award at the 28th D.I.C.E.
Awards. Steve Dubnik, President and CEO of The Strong National Museum of Play, welcomed James, stating, "Electronic games are one of the most transformative media, connecting people worldwide.
We are privileged to have someone with Don James’s firsthand industry insights and leadership on our board as we continue to preserve and share the story of video games.” Reflecting on his new role, James remarked, “The Strong is at the forefront of preserving video game history, sharing its cultural significance with millions globally through both physical and online exhibits.
I’m honored to continue supporting an industry I deeply value through the museum’s educational mission.” Andrew Borman, Director of Digital Preservation at The Strong, noted via social media that James’s involvement with the museum predates his appointment.
While at Nintendo, James participated in the creation of the museum’s notable Donkey Kong project, which featured a nearly 20-foot-tall replica of the original arcade cabinet.
Don James’s storied career at Nintendo of America has impacted generations of gamers and industry professionals.
His appointment to The Strong National Museum of Play Board of Trustees ensures that his expertise and passion for preserving video game heritage will continue to influence the field for years to come.
