Nintendo, in collaboration with leading toy manufacturer Fisher-Price, has officially unveiled the global expansion of its My Mario line, bringing beloved Super Mario characters and worlds to a wider audience of young fans outside Japan.
The new product offerings—developed under the Fisher-Price and Little People brands—include the My Mario Figure 6-Pack, Bowser’s Airship playset, and the interactive Adventure Playset, all designed for toddler-friendly storytelling and hands-on play. The global rollout of My Mario marks an important step in Nintendo’s continued efforts to introduce the iconic Super Mario franchise to a new generation through accessible, safe, and creative products tailored for preschoolers.
Known for its genre-defining video games for platforms such as the Nintendo Switch, Nintendo’s latest move into the toy industry signifies its ongoing commitment to broadening the reach of its most recognizable intellectual property beyond digital entertainment. **Overview of Fisher-Price My Mario Toy Sets** Leading the lineup is the My Mario Figure 6-Pack, a set of six themed figures featuring Super Mario characters including Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser.
These figures are sized perfectly for small hands, promoting both imaginative and motor skill development.
Fisher-Price notes that these toys are compatible with other Little People playsets, encouraging creative storytelling for young children. The Bowser’s Airship & Figure Set, based on Super Mario’s iconic villain and his formidable flying fortress, offers an action-packed play experience with features such as a push-along boat design, cannonball launcher, interactive spinners, drop-through pipes, and a wave-motion action as the ship moves.
With Bowser included as a figure and the ship equipped for hands-on activity, this set allows preschoolers to immerse themselves in the dramatic world of Super Mario in a physically engaging way. For those seeking a more elaborate interactive play space, the My Mario Adventure Playset recreates the essence of the classic video game.
The set provides toddler-friendly activities like collecting coins, evading obstacles like Chain Chomps, and triggering iconic Super Mario music and sound effects through discovery buttons and moving parts.
The playset, which comes with a Mario figure and a Fire Flower piece, invites children to relive memorable Super Mario moments, with built-in sounds to enhance their play. According to Fisher-Price, each product is carefully engineered with young children in mind, focusing on durability, safety, and age-appropriate fun.
"Our collaboration with Nintendo brings the magic of Super Mario to life for toddlers everywhere," a Fisher-Price spokesperson stated, underscoring the shared mission to create engaging, educational play experiences for young fans. **Global Availability and Release Plans** These Fisher-Price My Mario products are now open for pre-order through major retailers, including Amazon, Best Buy, and GameStop, and are expected to ship by March at the latest.
This initiative is part of Nintendo’s larger strategy to expand the Super Mario brand through multimedia outlets and consumer products, following milestones such as the historic sales figures for Nintendo Switch hardware and the sustained popularity of the Super Mario franchise across generations. With their approachable design and rich interactivity, the Fisher-Price My Mario toy sets promise to cement Super Mario's legacy as a cultural touchstone for young children worldwide, offering a new way for families to embrace Nintendo's imaginative universe outside the digital realm.
The new product offerings—developed under the Fisher-Price and Little People brands—include the My Mario Figure 6-Pack, Bowser’s Airship playset, and the interactive Adventure Playset, all designed for toddler-friendly storytelling and hands-on play. The global rollout of My Mario marks an important step in Nintendo’s continued efforts to introduce the iconic Super Mario franchise to a new generation through accessible, safe, and creative products tailored for preschoolers.
Known for its genre-defining video games for platforms such as the Nintendo Switch, Nintendo’s latest move into the toy industry signifies its ongoing commitment to broadening the reach of its most recognizable intellectual property beyond digital entertainment. **Overview of Fisher-Price My Mario Toy Sets** Leading the lineup is the My Mario Figure 6-Pack, a set of six themed figures featuring Super Mario characters including Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser.
These figures are sized perfectly for small hands, promoting both imaginative and motor skill development.
Fisher-Price notes that these toys are compatible with other Little People playsets, encouraging creative storytelling for young children. The Bowser’s Airship & Figure Set, based on Super Mario’s iconic villain and his formidable flying fortress, offers an action-packed play experience with features such as a push-along boat design, cannonball launcher, interactive spinners, drop-through pipes, and a wave-motion action as the ship moves.
With Bowser included as a figure and the ship equipped for hands-on activity, this set allows preschoolers to immerse themselves in the dramatic world of Super Mario in a physically engaging way. For those seeking a more elaborate interactive play space, the My Mario Adventure Playset recreates the essence of the classic video game.
The set provides toddler-friendly activities like collecting coins, evading obstacles like Chain Chomps, and triggering iconic Super Mario music and sound effects through discovery buttons and moving parts.
The playset, which comes with a Mario figure and a Fire Flower piece, invites children to relive memorable Super Mario moments, with built-in sounds to enhance their play. According to Fisher-Price, each product is carefully engineered with young children in mind, focusing on durability, safety, and age-appropriate fun.
"Our collaboration with Nintendo brings the magic of Super Mario to life for toddlers everywhere," a Fisher-Price spokesperson stated, underscoring the shared mission to create engaging, educational play experiences for young fans. **Global Availability and Release Plans** These Fisher-Price My Mario products are now open for pre-order through major retailers, including Amazon, Best Buy, and GameStop, and are expected to ship by March at the latest.
This initiative is part of Nintendo’s larger strategy to expand the Super Mario brand through multimedia outlets and consumer products, following milestones such as the historic sales figures for Nintendo Switch hardware and the sustained popularity of the Super Mario franchise across generations. With their approachable design and rich interactivity, the Fisher-Price My Mario toy sets promise to cement Super Mario's legacy as a cultural touchstone for young children worldwide, offering a new way for families to embrace Nintendo's imaginative universe outside the digital realm.
