Sega is commemorating the 35th anniversary of Sonic the Hedgehog with a life‑sized statue that the company promotes as containing the character’s “DNA.” The commemorative piece, produced in collaboration with the Lom Baby project from Transeeds Inc., will be exhibited at the Tokyo Sega Store beginning June 23, 2026, according to reporting from PC Gamer.
Sonic first debuted on the Sega Genesis (Mega Drive) in 1991, making 2026 the franchise’s 35th year.
The installation is described by Sega as incorporating a Chaos Emerald embedded in the statue’s chest that holds the character’s symbolic “essence.” In clearer, journalistic terms, Sega states that the Chaos Emerald element is meant to represent Sonic’s enduring identity and legacy as the franchise moves forward.
PC Gamer notes that the Lom Baby project, an artist collective based in Japan that creates works blending fictional concepts with physical mediums, partnered with Sega for this anniversary piece.
PC Gamer also reported that Transeeds Inc.’s Lom Baby division previously worked on a high‑profile promotional project with Capcom earlier in 2026.
Those collaborations are presented as artistic marketing efforts rather than functional biological demonstrations.
Sega has framed the Sonic statue as a celebratory art piece tied to the franchise’s milestone year.
The Sonic franchise has a long history on Nintendo hardware as well as Sega platforms, and continues to be relevant across consoles and services—most recently with titles such as Sonic Frontiers (2022) and Sonic Superstars (2023).
Industry coverage has also discussed a possible Sonic Frontiers: Definitive Edition for the rumored Switch 2 platform after retail listings surfaced in some regions; those reports remain classified as retailer sightings and have not been confirmed by Sega.
Sonic remains a significant intellectual property for Sega, with recurring releases, merchandising and cross‑media projects that keep the series visible on stores and platforms including the Nintendo Switch.
The Tokyo Sega Store exhibit opens June 23, 2026, and the company has released promotional media showing the statue and its Chaos Emerald feature.
For fans and industry watchers, the display is both a marketing event and a physical milestone in a franchise that has spanned consoles, films, and numerous game releases since 1991.
Further details on the statue’s run or wider tour have not been announced by Sega as of the publication of this article.
Sonic first debuted on the Sega Genesis (Mega Drive) in 1991, making 2026 the franchise’s 35th year.
The installation is described by Sega as incorporating a Chaos Emerald embedded in the statue’s chest that holds the character’s symbolic “essence.” In clearer, journalistic terms, Sega states that the Chaos Emerald element is meant to represent Sonic’s enduring identity and legacy as the franchise moves forward.
PC Gamer notes that the Lom Baby project, an artist collective based in Japan that creates works blending fictional concepts with physical mediums, partnered with Sega for this anniversary piece.
PC Gamer also reported that Transeeds Inc.’s Lom Baby division previously worked on a high‑profile promotional project with Capcom earlier in 2026.
Those collaborations are presented as artistic marketing efforts rather than functional biological demonstrations.
Sega has framed the Sonic statue as a celebratory art piece tied to the franchise’s milestone year.
The Sonic franchise has a long history on Nintendo hardware as well as Sega platforms, and continues to be relevant across consoles and services—most recently with titles such as Sonic Frontiers (2022) and Sonic Superstars (2023).
Industry coverage has also discussed a possible Sonic Frontiers: Definitive Edition for the rumored Switch 2 platform after retail listings surfaced in some regions; those reports remain classified as retailer sightings and have not been confirmed by Sega.
Sonic remains a significant intellectual property for Sega, with recurring releases, merchandising and cross‑media projects that keep the series visible on stores and platforms including the Nintendo Switch.
The Tokyo Sega Store exhibit opens June 23, 2026, and the company has released promotional media showing the statue and its Chaos Emerald feature.
For fans and industry watchers, the display is both a marketing event and a physical milestone in a franchise that has spanned consoles, films, and numerous game releases since 1991.
Further details on the statue’s run or wider tour have not been announced by Sega as of the publication of this article.