Raye Headlines Nintendo Switch 2 TV Campaign: Award-Winning Artist Showcases Multiplayer Gaming

Nintendo UK has launched a new television advertising campaign for the recently launched Nintendo Switch 2, enlisting the talents of Brit Award-winning singer-songwriter Raye.

Known for her chart-topping hits and dynamic artistry, Raye returns to collaborate with Nintendo, bringing her signature energy to highlight the latest multiplayer gaming experiences on the Nintendo Switch 2. In this year's campaign, Raye demonstrates the versatility and social appeal of Nintendo Switch 2 games.

As an enthusiastic Nintendo Switch player herself, Raye stars in a series of vibrant ads that showcase her connecting with friends, fans, and fellow gamers using the new hardware.

Notably, the campaign features real-life interactions such as Raye playing Donkey Kong Bananza with a young fan in her dressing room before a concert. The commercials also spotlight innovative Nintendo Switch 2 features.

Viewers see Raye engaged in Mario Kart World from the music studio, utilizing the Game Chat + Camera functionality unique to the console.

The segment illustrates how Nintendo continues to expand the possibilities of remote multiplayer, allowing users to communicate in real time while enjoying dynamic gameplay experiences. Holiday celebrations get their own highlight, as Raye participates in a festive round of Super Mario Party Jamboree – Nintendo Switch 2 Edition + Jamboree TV with friends at a spirited Christmas party.

This scene underscores the communal fun and accessibility that have made Nintendo Switch titles ongoing favorites among both casual and dedicated gamers. Accompanying the advert is the soundtrack of Raye’s latest single, 'Where is My Husband!', infusing each scene with an upbeat, contemporary atmosphere.

The choice of track brings Raye’s personality and musical prowess to the forefront, creating a synergistic showcase of music and gaming culture. Nintendo Switch 2, the highly anticipated follow-up to Nintendo’s successful home-and-portable hybrid, made its debut earlier this year, further cementing Nintendo’s reputation for innovative hardware and family-friendly design.

The inclusion of expanded social features like Game Chat + Camera demonstrates Nintendo's commitment to evolving its platform for modern multiplayer engagement. Nintendo UK’s continued partnership with Raye, a prominent figure in contemporary music, aligns with the brand’s strategy of reaching a diverse, media-savvy audience.

This collaboration not only promotes the wide range of available Nintendo Switch 2 games, such as Donkey Kong Bananza, Mario Kart World, and Super Mario Party Jamboree, but also reinforces Nintendo's status as a hub for social connection and entertainment.

As Raye puts the Nintendo Switch 2 through its paces, the campaign invites both veteran fans and newcomers to experience the latest chapter in Nintendo innovation.

Nintendo Switch 2 Nintendo Switch Nintendo Switch 2 Switch Nintendo UK UK Multiplayer multiplayer Raye Donkey Kong Bananza Mario Kart World Super Mario Party Jamboree Game Chat + Camera