The display centers on a real-world recreation of the game’s in-store icon, Nook’s Cranny, and includes life-sized cutouts of Timmy and Tommy alongside a range of Animal Crossing and Nintendo-branded products.
Background and context
Animal Crossing: New Horizons, developed by Nintendo EPD and released worldwide for the Nintendo Switch on March 20, 2020, became a cultural phenomenon and has driven extensive merchandising and brand collaborations since launch.
The franchise’s in-game shop, Nook’s Cranny, is one of its most recognizable fixtures, and this new physical corner translates that experience into a retail setting for fans in South Korea.
What’s on display
According to the store announcement, the Daewon Shop location stocks a wide variety of Animal Crossing merchandise as well as other Nintendo products.
The installation features a Nook’s Cranny photo spot that mimics the shop’s storefront from New Horizons, and includes life-sized Timmy and Tommy cutouts intended for guest photos and social sharing.
Rewriting the original announcement in journalistic terms: Nintendo has launched an Animal Crossing: New Horizons corner inside Daewon Shop at IPARK Mall in Yongsan, offering fans official merchandise and a themed photo area modeled on the game’s Nook’s Cranny, complete with life-sized Timmy and Tommy displays.
Why it matters
Official retail activations like this serve both as fan experiences and as brand touchpoints that keep long-running titles visible between software updates and seasonal events.
For New Horizons — a title that remains a touchstone of Nintendo Switch’s library — real-world installations help sustain community interest and provide a physical space for discovery and purchase of licensed items.
Availability and practical info
The pop-up sits within IPARK Mall in Yongsan, Seoul, at the Daewon Shop retail space.
Fans interested in visiting should check local store hours and any official Nintendo or Daewon Shop announcements for further details.
Animal Crossing: New Horizons continues to be one of Nintendo’s most prominent Switch titles; this retail corner is the latest example of how the company and its partners extend the franchise beyond the console and into real-world experiences for players and collectors.