7-Eleven Announces Major Nintendo Wii Giveaway With 711 Instant Win Consoles
Entry information
Published on: August 04, 2006
Description
7-Eleven Partners with Nintendo for Massive Wii Console Giveaway
In a significant collaboration between retail giant 7-Eleven and video game industry leader Nintendo, gamers and shoppers alike were offered an exciting promotion during the Nintendo Wii’s highly anticipated launch era.
From November 1, 2006, through January 31, 2007, 7-Eleven customers in the United States and Canada had the chance to win one of 711 Nintendo Wii consoles, making it one of the most generous Nintendo-focused giveaways at the time.
The Nintendo Wii, developed and published by Nintendo, quickly made headlines with its innovative motion controls and accessible family-focused gaming during its initial release period.
To coincide with the enthusiasm surrounding the console’s debut, 7-Eleven introduced an instant win contest designed to drive customer engagement across their network of convenience stores, already well-known for signature offerings like Big Gulps and Slurpees.
According to official contest materials provided by 7-Eleven, from the start of November 2006 through the end of January 2007, customers were eligible to win one of 711 Wii consoles, each with an approximate retail value (ARV) of $299.99 USD or $399.99 CAD.
In addition to the consoles, 7-Eleven also awarded 100 video game shopping sprees, each valued at $60.00 USD or $70.00 CAD.
These prizes were distributed in the form of VISA gift cards, allowing winners significant flexibility to purchase games or gaming accessories of their choosing.
A representative for 7-Eleven explained in promotional materials that, "Between November 1, 2006 and January 31, 2007, 711 Nintendo Wii consoles and 100 video game shopping sprees will be awarded instantly via our in-store contest.
Each Wii console prize is valued at $299.99 USD, with shopping sprees provided as $60 VISA gift cards.
All prizes are subject to applicable terms and conditions."
The Nintendo Wii, released in North America on November 19, 2006, went on to achieve major commercial success, ultimately selling over 100 million units worldwide.
The collaboration with 7-Eleven represented one of the earliest large-scale retail promotions for the system, extending Nintendo’s reach beyond the traditional video game market and leveraging 7-Eleven’s vast retail presence.
This instant win contest stands as a notable example of cross-industry promotions elevating both a flagship hardware launch and the retail partner’s brand visibility.
The partnership between 7-Eleven and Nintendo highlighted innovative ways to engage mainstream consumers and celebrate the launch of a landmark gaming platform.
