1-UP Studio Relaunches Official Website: Nintendo-Owned Developer Embraces Fresh Identity

1-UP Studio, a fully owned subsidiary of Nintendo and the developer previously recognized as Brownie Brown, has officially launched a brand-new website, signifying a refreshed chapter for the company.

As a well-established name within the Nintendo development ecosystem, 1-UP Studio has contributed to some of the platform’s most cherished franchises and now highlights its evolution with a new digital presence and a reaffirmed mission statement. Founded in 2000 under the name Brownie Brown, the studio has a history of collaboration on prominent Nintendo titles for platforms including the Nintendo DS, 3DS, and Nintendo Switch.

In February 2013, the company underwent significant changes, relocating its headquarters from Kichijoji to Iidabashi in Tokyo’s Chiyoda-Ku district and adopting the 1-UP Studio Inc.

name.

This transition marked a new phase, aligning the studio more closely with Nintendo’s broader development ambitions. Upon visiting the newly redesigned official website, users are greeted with a welcoming statement that reintroduces the company’s vision.

In a clear and engaging message from the staff, the studio shares: “Since February 2, 2013, we have operated as 1-UP Studio Inc., following our move from Kichijoji to Iidabashi in Tokyo.

We have embraced a fresh start in a new environment and are committed to diligently developing software that satisfies our customers.” This statement reinforces the studio’s dedication to quality and to serving the needs of Nintendo fans around the globe. The website also features a succinct overview of 1-UP Studio’s corporate philosophy.

Representative Director Gen Kadoi explains the significance behind the name, emphasizing the iconic gaming term ‘1-UP’ as a symbol of progress and positive growth: “Anyone familiar with video games will recognize the term ‘1-UP,’ representing extra lives or advancement in a game.

By adopting this term, we aim to steadily build achievements step by step, continually contributing to the industry.” As a critical part of the Nintendo development family, 1-UP Studio has supported the creation and enhancement of several celebrated titles available through the Nintendo eShop and major hardware platforms like the Nintendo Switch.

The studio’s commitment to innovative and engaging game development is evident in each project they undertake, earning a reputation for excellence and reliability in the competitive world of video game production. With the relaunch of its official website, 1-UP Studio underscores its ongoing mission to deliver standout software experiences and to maintain its standing as a respected Nintendo-owned game developer headquartered in Chiyoda-Ku, Tokyo.

As the company looks to the future, its renewed online presence serves as both a touchstone for fans and a statement of intent for the next chapter in its journey.

Nintendo Tokyo Brownie Brown 1-UP Studio Gen Kadoi Chiyoda-Ku Tokyo Iidabashi game development Nintendo Switch